As the percentage of people using social media continues to rise, several students at Stevenson University are taking advantage of social media as marketing tools.
According to a graph from statista.com, 77 percent of the total population of the United States used social media in 2018.
Some of the ways in which Stevenson students are using social media are included below.
USING FASHION AS AN EDUCATIONAL TOOL
Sehlah Ahmad, a biology major, uses Instagram to share her South Asian culture. She explained that after visiting Pakistan during the summer, she felt the need to share how beautiful Pakistan is to the world.
“I really want to dismantle and break the rhetoric of South Asian cultures, especially with concern to 9/11,” Ahmad said. “It’s time to show a different side, a different perspective.”
With that different perspective in mind, she was inspired by an Instagram culture creator/influencer named Ankita, @aankita.b on Instagram, to shoot portraits of fashion, jewelry, and makeup that represent Pakistani culture.
“People are very familiar with how women dressed in the 1950s,” said Ahmad, “but no one else knows what else is going on in the other parts of the world.”
Ahmad added that her Instagram account is different from others since she wears her hijab and wants to show that women can be modest in clothing in South Asian culture.
With her Instagram page, Ahmad shows Pakistan in a different light. As a woman with a Pakistani background, she was raised to believe there are many bad people and was afraid to travel to Pakistan, but, she said, “It’s not like that at all. In reality, there’s always a few bad apples in every region of the world.”
Ahmad’s Instagram page teaches more about Pakistani culture.
INSPIRING AND MOTIVATING OTHERS
Dominon Ezechibueze, a business communication major, applies social media to help motivate and inspire others around him. Ezechibueze has a Youtube channel and a podcast called Minion Motivation that uses his experience overcoming obstacles and his passion for football and fitness.
“I used to be chubby, and I got bullied a lot when I was younger,” Ezechibueze said. “When I started working out, my life completely changed for the better. I believe fitness increases one’s self-love and improves their day-to-day life.”
Ezechibueze started motivational speaking in the summer of 2018 when he realized that people he met went through similar struggles, in some shape or form. Ezechibueze said, “It felt like a moral and social obligation to help others.”
TAKING A FITNESS JOURNEY
Shay Kathuria, a senior marketing major, runs a fitness Instagram account that shows her experience as a competitive bodybuilder.
Before Kathuria started competitive bodybuilding, she was on the Stevenson University field hockey team, but said she didn’t enjoy playing field hockey in college as much as she thought she would.
After gaining a lot of weight by the end of her freshman year, Kathuria decided to make a change and work on herself. Since then, she completed her weight loss goal, became a personal trainer, and needed a new goal for her fitness journey.
“I never thought of competing until a couple of my gym’s trainers asked me if I did,” said Kathuria. “Since I reached my weight loss goals, it was kind of a ‘what’s next?’ kind of thing.”
Kathuria also said she wanted to share her experience as a way to motivate others with similar goals by setting an example. “If I can do it, you can do it,” she explained. Kathuria also found her whole bodybuilding coaching team through Instagram and the motivation needed to compete in bodybuilding.
Kathuria’s fitness journey can be found on her Instagram account.
PROMOTING A PASSION FOR MUSIC
Tom McLean, a digital marketing major, manages several social media accounts for his solo music project, Modern Nomad.
Modern Nomad is a one-man band in which he records and produces his own music that plays what he calls an “indie psychedelic pop,” style, but added, “I don’t like putting a label on my music since it limits your creativity.”
McLean uses social media as a way to connect with his fan base on a personal level.
“I’ll record a song and go live on Instagram to show my process,” McLean said. “I think that kind of content is really valuable to my fans because they feel like they are part of the process.”
His latest single, “All I’ve Got,” has reached over 1 million listens on Spotify Music and has over 57,000 monthly listeners.
McLean has been creating music for seven years and was inspired by the Beatles to “get some recording gear and just start writing songs and recording them.” McLean explained that he has found several modern artists who were also recording and producing their own music.